Brackitz on the Big Screen

Brackitz on the Big Screen

That’s a wrap on the annual New York International Toy Fair! More than 1,000 manufacturers from around the world attended this year’s show, exhibiting 150,000+ of the hottest new toys, games, and youth entertainment products for the coming year. 

Brackitz hosted hundreds of visitors and boasted record media coverage, including dozens of bloggers, vloggers, print journalists, and TV reporters who couldn’t wait to cover the newest engineering toy for girls and boys. In addition to Brackitz’ unique, connect-anywhere system and brand new Driver Set featuring moving parts, the fact that Brackitz are made in the USA was a big story, given the new administration’s emphasis on domestic production and jobs. Read on for the best-of-the-best coverage from the big show.

TV’s longest-running evening business news broadcast, The Nightly Business Report Produced by CNBC, highlighted Bracktiz in a segment called “Made In America Explained” which aired on PBS stations across the country following this year’s Toy Fair. The in-depth piece included an interview with Brackitz founder/CEO Chris Cochella discussing Brackitz’ U.S. production and assembly process and the management of cost challenges associated with domestic manufacturing.


Traditional media couldn’t wait to talk about Brackitz, either! New Jersey’s daily newspaper, The Record, included Brackitz in a feature story called Made in the USA, which discussed the growing trend toward manufacturing toys domestically. 


But it wasn’t all Made in the USA! Members of the media were excited to share Brackitz’ unique twist on traditional building sets with their readers and viewers, too. After visiting Brackitz at Toy Fair, parenting and lifestyle blogger Becky Fixel included the new Brackitz Driver Set in her “Hot Toys for 2017” segment on Live in the D! More than four million Detroit-area viewers tuned in to their local NBC station to see Becky present the Brackitz Driver Set, which she included in her line-up for its endless creative and imaginative play possibilities and tight tie-in to STEAM learning.  

Brackitz engineering toys are the only construction toys that lets kids design any structure they can imagine - anything.  Our unique, connect-anywhere brackitz enables kids to create large scale, portable, 3-D structures – with no instructions or limitations – all while learning real-life math, science, engineering, and architecture skills. Plus, they’re Made in the USA.

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