Remember when Fox Television stopped by the Primrose School to see Brackitz in action? We do!
The Primrose School, a leader in early education, offers 300+ schools in 23 states, providing care and education to more than 60,000 American children. Last year, Brackitz was officially incorporated into the STEAM program in all 300 of the Primrose locations and the Fox station in Denver was on hand to celebrate the first day of fun. Engineering toys like Brackitz are the perfect complement to any STEM program, providing children hands-on experience with specific science, technology, engineering, and math principles.
Said franchise owner Michele Alexander, “(With Brackitz…) They’re not stuffed into just putting two blocks together. Now they can turn them, and now they can move…” Alexander was referring to Brackitz’ unique plank and connector system, which enable builders to easily attach plastic connectors anywhere on the Brackitz planks. From houses to robots to abstract structures, the possibilities are endless.
With no specific directions to follow, kids are free to build anything – literally anything – they can envision, encouraging imagination and creativity. Alexander mentioned that one of her students had presented her with a Brackitz ladder leading to the stars.
Brackitz founder Rob Lubeck was on hand as well, and spoke to Fox about the open-ended nature of his toys. Said Lubeck, “Our goal is for a child to think about whatever they want. Imagine, create, whether it’s an animal or a spaceship, a house, and they can build it with Brackitz. And they can take it down and build the next creation or idea they have in their mind.”
The collaborative nature of Brackitz was also a big hit at Primrose. Thanks to large-sized planks and connectors and plenty of pieces in each box of Brackitz, the students at Primrose were able to work together to construct all kinds of builds.
The day was a hit from start to finish, with boys and girls of all ages crowding around the Brackitz station for hours on end. From water towers to ladders to the stars, children everywhere can create the builds of their wildest dreams with Brackitz, and, one day last November, they did!